Our Story
BC began life in 2014 as The Bar Counter and was a leader in healthy snacking, launching a range of great tasting protein bars with functional nutritional benefits.
Today, we continue to innovate and have become the No.1 Protein Bar in the Health Food Aisle.
We’re as passionate about nutrition as we are about supporting local. That’s why BC has, and always will make our products right here in Australia.
What We Believe
We’re not gym junkies, yo-yo dieters or or nutrition fanatics. We don’t get up in the morning and say ‘one day’ – we say ‘this is day one’.
We have purpose and intent. We’re driven to succeed and up for a challenge. Our focus is on our goal and what it will take to achieve. But we also know that balance is important.
We believe. We’re strong. We have courage and are willing to work hard for what we want.
